Where does Syracuse football rank in ACC in spending? - syracuse.com

Syracuse, N.Y. — Syracuse is spending more money on football than it ever has in its history.

Pretty much everyone else is doing the same.

That’s to be expected with mushrooming revenue gains in athletic departments across the country. Traditionally, revenue and spending go hand-in-hand with schools looking to spend as much as they make in order to win, recruit and enhance the school’s profile.

Syracuse football spent $28 million in a year it won 10 games for the first time in nearly two decades, according to the most recent figures reported to the U.S. Department of Education. That’s an increase of $3 million from the previous year but still falls well short of the top spenders in the ACC, three of which are annual opponents competing in the same division as the Orange.

The figured derived from the Equity in Athletics Data Analysis form that all schools — public and private — must submit to comply with the federal government covers various football-related costs, including travel, head-coaching salaries, assistant coaching and support staff salaries, recruiting expenses, equipment and more.

Schools often argue the EADA data does not give a complete picture, and different accounting methods from school to school can make comparisons difficult. Regardless, the federal data provides one of the rare windows into athletic spending of private schools such as Syracuse, which traditionally has chosen not to release any financial information, from season-ticket revenue and apparel/licensing agreements to coaching salaries.

The timeframe covered in this year’s report — July 1, 2018 to June 30, 2019 — included a trip to the Camping World Bowl in Orlando and a new long-term contract for head coach Dino Babers.

While increased spending often signals to fans a willingness to compete on the field, the gap between the haves and have-nots in every conference is a sobering reminder of the uphill battle Syracuse faces in competing at the very top of the ACC.

“We need to be creative, entrepreneurial in how we do things a little bit,” Syracuse athletic director John Wildhack told syracuse.com/The Post-Standard last fall. "We don’t have the massive resources that a Clemson has or an Alabama has. We’ve got to be a little more creative in how we compete.

"At the same time, in the four years we’ve been together, I think we quietly invested in this program to try to build the foundation so that we can have that competitive success.

“I think the staff is excited about a lot of the kids that [redshirted in 2019] and think these kids, two, three, four years down the road can be very good players.”

On to the list of biggest spenders in the ACC:

15. Wake Forest - $21.5 million

2017 spending - $19.4 millon

2016 spending - $18.9 million

Dave Clawson continues to work wonders at the smallest FBS school. He has won 30 games over the previous four seasons and helped Wake earn its first national ranking in more than a decade last fall. All this at a place that exhibits frugal spending. Wake’s reported football expenses were the second-lowest of any Power Five school, behind Kansas State.

Still, the Deacs’ athletic department finally crossed the finish line last September with the opening of a new sports complex. The Sutton Sports Performance Center features more than 10,000 square feet of strength and conditioning space for football, a nutrition center and space for football offices and meeting rooms that sit right off the practice fields.

14. North Carolina - $23.1 million

2017 - $21.1 million

2016 - $21.7 million

North Carolina is the rare school in which its 2018 football spending was not a high-water mark. The highest total came in 2015, a year North Carolina added an extra trip to nearby Charlotte to play in the ACC Championship game.

That 11-win season was the apex of the Larry Fedora era, and the decline came sudden. Fedora’s tenure ended with a whimper as the team finished a 2-9 season that included a canceled home game against Central Florida because of a hurricane.

UNC fired Fedora after the 2018 season, absorbing a $12 million buyout for a contract that ran through the 2022 season. The school will pay him about $3 million a year through the duration of the deal.

Carolina also is paying new coach Mack Brown $750,000 per year. He earns an additional $2 million in supplemental compensation on top of that.

The EADA data does not take into account money paid directly to coaches through multimedia partners such as IMG. Schools often agree to trade advertising and broadcasting rights to IMG in exchange for the company paying a portion of its coaches’ salaries.

Brown’s annual salary, about $3.5 million, includes $500,000 per year from IMG and another $200,000 from Nike, according to the Raleigh News & Observer.

13. NC State - $23.3 million

2017 - $21.3 million

2016 - $20.9 million

Dave Doeren won nine games in 2018 for the second consecutive season, earning a trip to the Gator Bowl only to get shellacked by 39 points to Texas A&M.

His reward? A new deal last March that reportedly includes $1.6 million in annual supplemental compensation from the school’s contracts for media and Adidas.

12. Boston College - $24.9 million

2017 - $23.5 million

2016 - $23.1 million

Boston College had to spend money to travel to Texas for a bowl game that wound up getting canceled because of severe weather in the Dallas area.

That about sums up the Steve Addazio era in BC. Despite leading the Eagles to bowls in six of seven seasons, the program rarely felt like it was ascending and never won more than seven games in any of his seven seasons.

11. Virginia - $26.3 million

2017 - $22.6 million

2016 - $21.1 million

After winning eight games in his first two seasons, Bronco Mendenhall matched that win total in Year 3, placing third in the Coastal Division in 2018. The breakthrough would come a year later with a division crown and trip to the Orange Bowl, but Mendenhall has slowly built Virginia back up to respectability after six-straight losing seasons.

10. Syracuse - $28 million

2017 - $25 million

2016 - $22 million

Syracuse has invested in staffing, recruiting ops, and infrastructure space since Babers’ arrival. It also had bowl expenses to cover for the 2018 Camping World Bowl in Orlando, the first postseason trip for the program since 2013.

9. Duke - $28.8 million

2017 - $26.2 million

2016 - $24.5 million

It has been a generation since Duke enjoyed as many spot appearances in the AP Top 25 as it has seen under David Cutcliffe. He got the Blue Devils to another eight-win season in 2018.

More impressive? Over the last seven seasons, none of the four ACC schools in North Carolina have more wins than Duke’s 51. The next closest is NC State with 47.

8. Georgia Tech - $29.7 million

2017 - $25.1 million

2016 - $22.3 million

The Paul Johnson era ran its course. Nobody was having much fun anymore. Certainly not Johnson, who had admitted as much during a pedestrian 7-6 season that ended in Detroit. And certainly not the fans, as the crowds at Bobby Dodd Stadium began to lighten.

Johnson’s retirement paved the way for the school to hire Geoff Collins. If Johnson was the Charleston Chew of the ACC, Collins would be like Pop Rocks.

7. Virginia Tech - $30.1 million

2017 - $27.9 million

2016 - $25 million

After 19 wins in his first two seasons, Justin Fuente took a step back with a six-win season in 2018. Internal strife within the program led to questions about whether Fuente was still the right long-term fit.

The Hokies still turned a $26.1 million profit behind one of the most loyal and rabid home football environments in the ACC.

6. Pitt - $31.8 million

2017 - $27.1 million

2016 $27.4 million

Pitt’s 14-game season began with a 51-6 loss to Penn State in a packed Heinz Field and ended with trips to Charlotte for the ACC Championship game and El Paso, Tex., to face Stanford in the Sun Bowl.

5. Louisville - $44.1 million

2017 -$26.9 million

2016 - $25.2 million

Few schools have increased its cash flow like Louisville has in recent years. Two big reasons for that: Lamar Jackson filled the stadium (and the piggybank) with two spectacular seasons, including a Heisman win in 2016, and the school completed a major stadium renovation with added seating, luxury suites, loge boxes and other special fan amenities and revenue sources that filled the coffers.

Naturally, all that increased spending in 2018 resulted in a pathetic 2-10 season that promptly ended Bobby Petrino’s tenure.

4. Notre Dame - $50.2 million

2017 - $42.8 million

2016 - $33.3 million

While Notre Dame isn’t a member of the ACC in football, we thought it’d be useful to include it here given it plays a steady diet of ACC opponents each year as part of its agreement.

Notre Dame has had an exclusive TV deal with NBC for nearly three decades, reportedly worth $15 million annually. It’s unclear if that money is accounted for in its EADA reporting, but it is clear the Irish have slowly built up its capital since a 4-8 season in 2016.

The Irish have won at least 10 games in each of the previous three seasons, highlighted by a berth in the College Football Playoff after an unbeaten regular season in 2018 that included the decisive, 36-3 victory against Syracuse at Yankee Stadium.

3. Clemson - $55.6 million

2017- $46.3 million

2016 - $43.9 million

Clemson is performing like an SEC heavyweight in the ACC’s sandbox. The conference will gladly reap the rewards of the Tigers’ national success, but there’s little doubt, right now, Clemson is the conference’s football cash cow, and it’s a blatant one-sided deal.

Clemson’s reported gross revenue pales in comparisons with the SEC and Big Ten fiefdoms in Tuscaloosa and Columbus it regularly competes with, though the Tigers are not hurting for cash thanks to a devoted booster club.

The inflated expenditures in this 2018 data can be partially explained by postseason trips to Charlotte, Dallas and Santa Clara, where it walloped Alabama, 44-16 for its second College Football Playoff national championship in three years.

2. Miami (Fla.) - $56.3 million

2017 - $37.3 million

2016- $33 million

Miami (Fla.) reported the same totals for revenues and expenses, which sometimes indicates some creative accounting methods were used so as not to show a budget deficit (we’ll get to that with No. 1).

Still, there’s no doubt Miami has upped its spending substantially despite reported revenues keeping in line with recent history.

So many 'Canes zealots had hope Mark Richt would be the one to return the program to national prominence after peaking at No. 2 in the polls in 2017. But Miami stumbled at Pitt in late November, lost three straight to close out the year and then receded back to mediocrity with a 7-6 season in 2018.

Richt retired, and Miami was left to reboot again under Manny Diaz.

1. Florida State - $68.9 million

2017 - $57.7 million

2016 - $48.3 million

Florida State has made no secret about its financial woes in recent years. Reporting by various local media outlets showed FSU racked up a budget deficit of more than $3 million and needed $6 million in booster money transferred to balance last year’s budget.

That this happened even while earning the most football revenue of anyone in the ACC is both incredible and a severe case of gross negligence. Only Alabama football spent more nationally, and Nick Saban has built up enough capital in Tuscaloosa to do so without getting pushback.

Willie Taggart’s 5-7 debut season in 2018, of course, did little to inspire the fanbase and kept Doak Campbell Stadium dotted with empty bleachers until he was fired last November in the middle of his second season.

METHODOLOGY

Here is what is considered an expense, per the EADA guidebook.

Expenses: Expenses attributable to intercollegiate athletic activities. This includes appearance guarantees and options, athletically related student aid, contract services, equipment, fundraising activities, operating expenses, promotional activities, recruiting expenses, salaries and benefits, supplies, travel, and any other expenses attributable to intercollegiate athletic activities.

Include: Actual amounts expended, not budgeted or estimated amounts.

• Athletics aid awarded to non-athletes (student-managers, graduate assistants, trainers) who serve a specific team. Prorate these expenses by team if the individual serves more than one team. If the individual serves all teams, please put the athletics aid in the Not Allocated field.
• Money for cheerleader and mascots that support the varsity teams.
• Benefits paid to coaches by the institution.
• The dollar amount for items donated to the institution for intercollegiate athletics (for example, bats and shoes) if a dollar amount can be assigned.

Got a tip, comment or story idea? Contact Nate Mink anytime: 315-430-8253 | Email | Twitter

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